How to Determine Your Video Target Audience

Video Production

With the growth of the internet and technology, videos have increasingly become a more powerful tool in getting more leads and growing one’s business.

The commercialization of video editing tools and ease of sharing videos via video-sharing sites such as YouTube has made the growth of the video industry explode rapidly.

Currently, it doesn’t matter if you are a small-time marketer or a corporate giant, you stand lots of gain through leveraging on videos to grow your business.

The trends of internet marketing have always been evolving. Back then, it was article marketing. Then came the paid advertising era of PPC and PPV.

Today, we have Video Marketing.

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What is video marketing? Video marketing is the art of using videos to market and grow your business. This could be in the form of using videos for getting leads, building traffic, or selling a video product. Video marketing is great because it has the ability to grow virally.

Viral marketing as in it spreads as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide
audience in a short amount of time and at a low cost.

People love watching videos, so much more because you can incorporate visual and audio elements which can excite emotions and make the content interesting.

E-books are so yesterday and have a hard time keeping up with videos that have been getting better and better.

One of the most useful sites out there is YouTube – The world’s largest video sharing site

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YouTube is the world’s largest video-sharing website. Why are they called video-sharing sites? It’s because everyone who uploads videos is like a TV channel of their own. You can get subscribers and people who watch your videos can freely share them with others through a wide variety of social media sharing tools available.

The popularity of YouTube has exploded, and businesses, big or small stand a lot to gain by tapping into this phenomenon. YouTube allows you to upload videos for free, and if your videos meet their standards they will offer you a director’s status, where you can post up to videos longer than 10 minutes.

One good thing about YouTube is that you can post descriptions down at the bottom box of your videos. This allows you to draw traffic to your website and write descriptions about your videos.

YouTube also has that added benefit of being owned by Google, the largest search engine in the world. Because of that, YouTubes’ videos rank highly on Google, and you can draw tons of traffic by targeting keywords with high search volume and are related to your niche.

We have seen the potential of YouTube – A huge user base, easy to upload videos, and easy to share them as well.

Here’s how you start marketing your business using YouTube

1) Create a video worth of valuable content related to your niche
2) Make sure there’s a call to action at the end of the video
3) Upload your video to YouTube
4) Add a description below each video
5)Be sure to include a link to your website (traffic drawing purposes)
6) Share your videos with your target audience

Remember, a very important part of video marketing is the sharing component. Get your subscribers or followers to share your videos with others to get more views. The more views you get, the higher your video will be ranked.

Simple tools for creating videos for marketing

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